ALIABBASDESIGN
// 01 - Hero

Designing the interfaces - of the future, today.

9+ years shaping product design across fintech, cybersecurity, and AI-driven platforms - crafting scalable, intuitive, and visually refined experiences that turn complex business challenges into seamless journeys across mobile, SaaS, and modern web. A deliberate fusion of UX thinking, aesthetic precision, and AI-led product innovation.

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// By the numbers
Since 2017
9+
Years
90+
Projects
4
Domains
// Status
Online
Available for Work
Baku, AZ · -
Figma✦ FigJam✦ Framer✦ Claude✦ Jira✦ Notion✦ Slack✦ Photoshop✦ Illustrator✦ AI-assisted UX✦
// 02 - About

Design is not just visual aesthetics to me - it is the elegant solution to complex problems. By merging the cold logic of technology with human emotion, I create digital experiences that are not just seen, but felt.

I approach every project not just as a technical task, but as a strategic step to bring your unique story to life in the digital world. My goal is to build the interfaces of the future today - making the digital world more intuitive for everyone.

Craft

Product design end-to-end: research → IA → interaction → UI → handoff. I own outcomes, not artifacts.

Leadership

Built and mentored design teams, set standards, shortened design-to-development loops.

Domains

Fintech payment rails, enterprise security, AI products, regulated and high-trust workflows.

// 03 - Projects

Some recent works.

Twelve selected clients across AI, security, fintech, government and brand. Each one a study in reducing complexity without losing character.

// 04 - Experience

Ten years, three chapters.

From fintech payment rails to enterprise security and AI - each chapter with its metric, its constraint, its lesson.

Jun 2024 - Present

MegaSec LLC

Art Director · Senior UX/UI Designer - Digital Products
Baku · Enterprise security & AI

Leading UX and interface design for enterprise security and AI-based products. Redesigned key flows, established a design-system foundation, and balanced brand with accessibility.

Key outcomes & impact
  • 01 Defined a cross-product design system covering 40+ core UI primitives - unified three enterprise security products under one visual and interaction language.
  • 02 Redesigned the analyst incident-response flow and surfaced AI-model outputs in human-readable explainability views for non-technical stakeholders.
  • 03 Introduced a weekly usability-testing cadence and pre-handoff QA - eliminated most late-cycle interface rework.
  • 04 Mentored two designers and partnered directly with engineering on Figma-to-code parity, accessibility (WCAG AA) and motion specs.
25%
faster task completion
20%
fewer iteration cycles
30%
cross-product consistency
Mar 2021 - Jul 2024

Bestcomp Group

UX/UI Design Team Lead
Baku · Multi-client web & mobile

Led a multidisciplinary UX/UI team shipping web and mobile products for multiple client engagements. Rebuilt user flows, introduced shared design standards, mentored juniors into senior contributors.

Key outcomes & impact
  • 01 Led a 4-person UX/UI team across 15+ web and mobile engagements in fintech, telecom and corporate - run in parallel.
  • 02 Established a shared component library and a Figma branching workflow - shortened design-to-development handoff.
  • 03 Owned discovery → research → IA → UI → handoff for flagship client products; instituted weekly critique and design reviews.
  • 04 Coached two juniors into mid/senior roles and introduced design-ops rituals - kickoffs, reviews, retros.
35%
higher user satisfaction
30%
fewer usability revisions
25%
better handoff efficiency
Jun 2018 - Mar 2021

GoldenPay OJSC - Hesab.az

Senior UX/UI Designer - Fintech
Baku · Payments & compliance

Led UX and interface design for secure fintech payment platforms with high-volume transactional use cases. Balanced regulatory and data-security requirements with trust and clarity.

Key outcomes & impact
  • 01 Redesigned Hesab.az end-to-end across web and mobile - checkout, top-up, scheduled payments and merchant flows.
  • 02 Mapped and simplified KYC, AML and 3-D Secure flows - balanced regulatory friction with conversion-friendly patterns.
  • 03 Built a unified payment design library adopted across consumer and merchant products.
  • 04 Set the baseline accessibility (WCAG AA) for high-trust financial flows; reduced payment-confusion support tickets.
35%
txn completion growth
30%
less user confusion
20%
usability in payment flows
// 05 - Skills

The toolkit.

Three deliberate layers - from research and strategy down to pixels, shipped with engineering.

01 - Design & Research
  • UX Strategy
  • User Research
  • Usability Testing
  • Information Architecture
  • Wireframing
  • Prototyping
  • UI Design
  • Interaction Design
  • Accessibility (WCAG)
02 - AI & emerging
New
  • AI-assisted UX Workflows
  • AI-supported User Research
03 - Tools
  • Figma
  • FigJam
  • Framer
  • Claude
  • Jira
  • Notion
  • Slack
  • Photoshop
  • Illustrator
// 06 - Credentials

Always
learning.

Selected coursework, conferences and credentials - IxDF, Brick Institute, and two U.S. universities. Plus formal education.

Education
Baku State University
B.A. International Relations
2005 - 2009
Baku Design Academy
Advanced UX/UI Design · with Technest scholarship
2022 - 2023
Code Academy
Graphic & Web Design
2017 - 2018
Certifications & Courses
11
  • Apr 2026
    Alive'26 - International Design Conference
    Brick Institute
  • Oct 2025
    Mobile UX Strategy
    IxDF
  • Jun 2025
    Interaction Design for Usability
    IxDF
  • May 2025
    Alive'25 - International Design Conference
    Brick Institute
  • Feb 2025
    AI for Designers focus
    IxDF
  • May 2023
    Advanced UX/UI Design
    BDA · Technest
  • Jun 2021
    UX & Accessible Design
    Future Learn
  • Jan 2021
    User Research & Design
    U. of Minnesota
  • Jan 2021
    UX Principles & Processes
    U. of Michigan
  • Dec 2020
    Introduction to UI Design
    U. of Michigan
  • Mar 2020
    UX Design
    Userspots
// 07 - Testimonials

Words from the people I've shipped with.

Founders, product leads, and teammates I've built and shipped with - across Baku, Berlin, London, Stockholm and Reykjavik.

Leyla Hüseynova
Leyla Hüseynova
Product Manager · Veritas Pay
AZ
Aliabbas turns business constraints into opportunity. The flow changes he led on our payments platform moved conversion the very next quarter - a rare instinct.
Verified 2020 · Baku
Sarah Mitchell
Sarah Mitchell
Product Lead · Fintech, London
UK
Ali works with a calm and precision you only get after a decade of shipping. He challenged our assumptions on the checkout flow - and was right every time.
Verified 2023 · Remote
Murad Əliyev
Murad Əliyev
CTO · NorthLine Systems
AZ
Documentation, a clean component library, real engineering partnership - Aliabbas is one of the few UX leads who actually closes the design-to-dev gap.
Verified 2022 · Baku
Emma Lindberg
Emma Lindberg
Senior PM · Northcom AB, Stockholm
SE
A rare combination - strategic perspective without losing taste at the pixel level. Our security dashboard finally feels like a real product, not a database.
Verified 2024 · Remote
Rauf İsmayılov
Rauf İsmayılov
Founder · Northbound Studio
AZ
From strategy down to pixel detail, Ali thinks with the same clarity at every level. For a young startup, working with him is a true rare gift.
Verified 2023 · Baku
Aysel Məmmədova
Aysel Məmmədova
Head of Marketing · Brandframe
AZ
Our collaboration erased the line between marketing and product on the team. Brand voice and product clarity finally moved up a level, and moved together.
Verified 2019 · Baku
Lukas Brandt
Lukas Brandt
Head of Design · SaaSWorks Berlin
DE
A strong systems thinker. Tokens, components, motion specs - everything he hands off is engineering-ready. Hire him before another team finds him first.
Verified 2024 · Berlin
Günay Quliyeva
Günay Quliyeva
UX Researcher · Cobalt Labs
AZ
Ali raised the bar for everyone on the team. His critique was sharp but kind, and the standards he set still shape how our design org ships today.
Verified 2022 · Baku
James O'Connor
James O'Connor
Co-founder · Vertex AI Labs
US
Aliabbas brings the discipline of a senior agency lead with the speed of a founding designer. We shipped our entire onboarding redesign in three short weeks.
Verified 2025 · Remote
Sofia Jónsdóttir
Sofia Jónsdóttir
Design Director · Latitud Studio, Reykjavik
IS
Across timezones, he made the work effortless. Async docs, sharp Figma files, decisive critique. A true senior. We would hire him again tomorrow.
Verified 2024 · Reykjavik
// 08 - Contact

Got a project?
Let's turn your idea into a perfect product.

I'm open to senior product roles, art direction engagements, and long-form consulting - fintech, security and AI teams especially. Share a brief and I'll come back with the honest read within 48 hours.

ME@ALIABBAS.DESIGN
+994 55 566 07 49
Address
Baku, Azerbaijan · Istanbul
Channels
Accepting
Senior Product Design Fintech · Security · AI Landing Pages & Websites Mobile App Design