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Case Study · 03 · Scientific Institution

Institute of Geology. Public website for an Azerbaijani scientific institute.

Redesign of the public website for the Institute of Geology and Geophysics, operating under the Ministry of Science and Education. The new site reorganises research, publications, and field activity around what visitors actually look for.

Year2024 RoleLead UX / UI Designer Duration6 months ScopeUX · UI · IA
gia.az · live Institute of Geology and Geophysics website
Overview

A public site built around use, not hierarchy.

The Institute holds decades of geological research, hundreds of publications, and ongoing field observations across the Caspian region. The previous site presented this as an internal document tree. The new one organises it around four sections — research, publications, news, and the institute itself.

Scope of work
  • 01Website
  • 02Information architecture
  • 03Design system
  • 04Trilingual AZ / EN / RU
The site is organised around what visitors look for, not how the institute is structured internally.
Selected screens

Selected screens from the new site.

GIA homepage — cooperation news, scientific journals, recent meetings, announcements
Homepage

Homepage

Opens with current cooperation news, the institute's scientific journals, recent meetings, and upcoming announcements — what a researcher or visitor needs above the fold.

Brief info page — the history of the Institute of Geology
About

Brief info

The institute's history as continuous prose, with a single hero photograph that grounds the text without overpowering it.

News and meetings index — scientific council events with portraits
News

News and meetings

A grid of scientific council meetings, conferences, and field events — each one linked to a full report with date, location, and participants.

Management page — director, executive director, deputy, and scientific secretary
Management

Leadership, on the record

Named portraits of the institute's leadership — director, deputy, scientific secretary — each linked to a fuller profile and direct contact details.

Joint reports page on mobile — Azerbaijani locale, hamburger navigation
Publications

Publications, on a phone

Monographs, joint reports, atlases — restructured around how researchers actually look for them. The same information architecture survives intact on a phone.

Approach

Design principles.

01

Hierarchy by use

Publications, news, and contact moved to the top. The organisational chart moved down.

02

Plain language

Page titles answer questions instead of listing disciplines. Scientific accuracy without academic jargon.

03

Restrained visual language

Quiet typography, limited colour, and generous spacing. Appropriate to the institutional context.

Process

Process.

  1. 01

    Stakeholder interviews

    Six conversations across researchers, administration, and communications.

  2. 02

    Content audit

    Mapped roughly four hundred pages, dozens of publication types, and the main user journeys.

  3. 03

    Information architecture

    Navigation restructured around research, publications, news, and about.

  4. 04

    Prototype

    Tested with three researcher segments and a non-specialist reader.

  5. 05

    Launch

    Trilingual AZ, EN, RU. Accessible by default. A short content style guide was handed to the communications team.

Outcomes

Outcomes.

3
Languages at launch
400+
Pages restructured
4
Research areas indexed
AA
WCAG 2.2 audit
See it live

Now live at gia.az.